Find Sales Prospects from News and Trends with Claude Code

The best time to reach out to a prospect is when something just changed: they raised a round, opened a new location, or their market is heating up. Claude Code connected to AgentPatch can monitor Google News and Google Trends to find these signals, then research each prospect with Google Search to build a qualified list.

Why This Matters

Event-triggered outreach has higher response rates than cold outreach because the timing is relevant. “I saw you raised a Series A” or “I noticed your market is growing 3x year over year” gives you a reason to reach out that isn’t manufactured.

The problem is that monitoring news and trends manually is a full-time job. You’d need to check industry news daily, track funding announcements, and cross-reference everything with your target market. An agent can do this in a single session.

Setup

Install the AgentPatch CLI (zero dependencies, Python 3.10+):

pip install agentpatch

Set your API key:

export AGENTPATCH_API_KEY=your_api_key

Then use it:

ap search "web search"
ap run agentpatch google-search --input '{"query": "test"}'

Get your API key from the AgentPatch dashboard.

Run this command to add AgentPatch as an MCP server:

claude mcp add -s user --transport http agentpatch https://agentpatch.ai/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Replace YOUR_API_KEY with your actual key from the AgentPatch dashboard. Claude Code discovers all AgentPatch tools automatically.

The Workflow

Step 1: Scan for Triggers

Tell Claude Code what signals you’re looking for:

“Search Google News for companies in the home services space that raised funding in the last 30 days. Also search for any that announced new locations or expansions.”

Claude Code calls the News tool and pulls back recent funding and expansion announcements.

Step 2: Check Trend Data

Validate that the market is worth pursuing:

“Use Google Trends to check search interest for ‘home services app’, ‘home cleaning service’, and ‘handyman near me’ over the past 12 months. Are any of these growing?”

Claude Code calls the Trends tool and reports on the trajectory. This helps you prioritize which segments of the market are heating up.

Step 3: Research the Prospects

For each company the News tool surfaced:

“For each company that raised funding, search Google for their website. Check what they do, how big they are, and whether they have any obvious gaps — no blog, outdated site, missing integrations. Give me a one-paragraph profile for each.”

Claude Code runs Google Search on each company and builds prospect profiles.

Putting It All Together

“I sell marketing software to home services companies. Find me prospects by searching Google News for home services companies that raised funding or expanded in the last month. Check Google Trends to see which home services categories are growing fastest. Then research each funded company on Google and tell me which ones look like they’d benefit from better marketing tools.”

Google Trends — home services search interest (12 months):
  "home cleaning service": +45% year over year, strong growth
  "handyman near me": +22%, steady growth
  "home services app": +68%, fastest growing category

Google News — recent funding/expansion:
  1. TidyHome ($12M Series A, Feb 2026) — on-demand home cleaning platform
  2. FixRight (Expanded to 3 new cities, Jan 2026) — handyman marketplace
  3. CleanSlate ($4M seed, Feb 2026) — residential cleaning for property managers

Researching each on Google...

TidyHome: Website is polished. Blog active. Running Google Ads. Marketing seems mature.
  Verdict: May not need your product — they're already investing heavily in marketing.

FixRight: Website is functional but thin. No blog, no content strategy visible. Just
  expanded to Dallas, Denver, and Atlanta.
  Verdict: Strong prospect. Rapid expansion + no content strategy = likely need for
  marketing tools. Timing is good.

CleanSlate: Early-stage site, just launched. Basic landing page with waitlist.
  Verdict: Good prospect for later. Too early now — they're still building product.
  Flag for follow-up in 3 months.

Recommended outreach: FixRight is the strongest signal. Recent expansion into 3 markets
with no visible content or marketing infrastructure.

One prospect with a strong reason to reach out, one to flag for later, and one to skip. That’s more useful than a list of 50 names with no context.

Wrapping Up

News and trends give you timing. Research gives you context. Together, they turn cold outreach into relevant outreach. Claude Code with AgentPatch handles the full pipeline: News for triggers, Trends for market validation, Search for prospect research. Start at agentpatch.ai.

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