How to Build a Lead Generation Pipeline with OpenClaw

Lead generation usually involves a stack of tools: Maps or LinkedIn to find businesses, a browser to research them, an email client to reach out. With AgentPatch connected, OpenClaw can handle that whole sequence from a single chat message.

Why This Matters

The repetitive part of lead gen is the research: find a business, look up what they do, verify they’re a real prospect, draft an email. If your OpenClaw bot can handle those steps, you can focus on the conversations that actually convert.

AgentPatch gives OpenClaw access to Google Maps, web search, and email in one connection. The bot can find leads, research them, and send outreach — without you touching a browser.

Setup

Add AgentPatch to ~/.openclaw/openclaw.json:

{
  "mcp": {
    "servers": {
      "agentpatch": {
        "transport": "streamable-http",
        "url": "https://agentpatch.ai/mcp",
        "headers": {
          "Authorization": "Bearer YOUR_API_KEY"
        }
      }
    }
  }
}

Replace YOUR_API_KEY with your actual key from the AgentPatch dashboard. Restart OpenClaw and it discovers all AgentPatch tools automatically.

Example

You’re prospecting for web design clients. You message your OpenClaw bot on Telegram:

“Find me 3 restaurants in Denver with poor online ratings that might need website or marketing help. Research each one briefly and draft outreach emails.”

The bot runs the pipeline:

Searching Google Maps for "restaurants Denver" and filtering by lower ratings...

Found candidates:
1. Mesa Grill Denver — 3.1★, 45 reviews, listed on Yelp but no website found
2. Rio Cantina — 3.3★, 62 reviews, website appears outdated (last updated 2022)
3. Parkside Diner — 2.9★, 28 reviews, no social presence found

Searching Google for each to verify web presence...

Confirmed: Mesa Grill has no website. Rio Cantina's site has broken links.
Parkside has a Facebook page last updated 8 months ago.

Drafting outreach emails...

Email 1 — Mesa Grill:
Subject: Quick question about Mesa Grill's online presence
Hi [owner], I noticed Mesa Grill doesn't have a website yet...

[emails drafted for all 3]

Ready to send, or want to review first?

The bot found low-rated businesses, verified their online presence, and drafted outreach — all from one message. You decide whether to send.

Wrapping Up

With AgentPatch connected, OpenClaw can handle research-heavy workflows like lead generation without you leaving chat. Maps, search, and email are three tools — the same connection also unlocks news, trends, image generation, and more. See everything at agentpatch.ai.

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